Marketing Analysis- Volcano Veggies

Volcano Veggies
Volcano Veggies LLC is an organic, aquaponic, vertical farm based out of the downtown area of Bend, Oregon.  This revolutionary farm was founded by Shannon and Jimmy Sbarra in 2012 and is the First Certified Organic Indoor Vertical aquaponic farm in the world. They use a revolutionary method of growing that is highly sustainable and has major payoffs. This farm uses the waste of tilapia fish to fertilize their indoor grown crops, and in return the crops clean the water that is distributed back to the tank of fish. This system allows Volcano Veggies to save up to 90% water compared to traditional farming. They currently are specializing in producing basil, lettuce and tilapia. They have established themselves as a high-end organic product and are currently distributing to the local Whole Foods Market, Market of Choice and Natural Grocers. They produce year round and at a 30% faster rate than traditional farming. Also, with traditional farming you are lucky to get a 3-4-…

Week 2


1) The brand that I selected was Dutch Brothers Coffee.
2) The value proposition of Dutch Brothers Coffee is quality service, optimism, adventure, consistently good coffee, and a free spirited lifestyle.

"Just so I guys know Dutch Bros is going to start selling cold brew next month and it's a wonderful time to be alive"-@katelynrockkI found this post very interesting because as I sifted through the mass amount of tweets posted in the last few days, I hadnt seen any of the Dutch Bros locations or HQ make a post regarding them acquiring cold brew coffee. After I contacted the local Dutch Brothers in Corvallis, I learned that not only were all locations going to be selling the Cold Brew but, some locations had already started."anyone who knows me knows Dutch Bros is my hOme. Help your rEy of sunsHine out yO"-@ReyyyyyThis girl (as well as MANY more) had considered Dutch Brothers to be a second home to them because of the amount of times they go weekly or…